Which MBA Specialisation is in Demand in 2024?

An MBA degree is a prestigious qualification that saturates the sphere of business and gives you a perfect opportunity to advance in your career and earn more. However, with a wide array of MBA specialisations accessible, determining what to turn to might not be straightforward.

This blog will guide you through the top MBA specialisations for 2024 and help you decide which MBA specialisation is in demand for your unique goals.

Why Should Someone Pursue an MBA?

Why Should Someone Pursue an MBA?​

There are various reasons why having an MBA can be a worthwhile endeavour. Here are the top reasons why you should pursue an MBA

  1. Increased Earning Potential: It is also worth pointing out that MBA degree holders are known to earn more than those who possess only an undergraduate degree.
  2. Develop Business Acumen: Business courses will provide a solid background in significant business fields, including finance, marketing, and operations.
  3. Network with Professionals: As established earlier, MBA programs provide an opportunity to meet experienced classmates and faculty members.
  4. Boost Your Credibility: The prospect of having an MBA on your resume makes you a more desirable candidate to employers; they add an excellent degree to your resume.
  5. Switch Careers: An MBA can prepare you with the required skills to emerge in or change to an exceedingly successful line of business.
  6. Develop Soft Skills: When pursuing an MBA, other essential skills, often called ‘soft skills, such as communication, critical thinking, and problem-solving skills, are developed.
  7. Learn the Latest Trends: After completing an MBA, you will learn the latest trends and techniques.

Which MBA Specialisation is in Demand?

Which MBA Specialisation is in Demand in 2024?

The demand for MBA specialisations can vary depending on industry trends and the specific job market.

Choosing the right MBA specialisation is crucial for maximising the benefits of your degree. Let’s explore which specialisation will be in demand in 2024.

1. Finance


If you enjoy working with statistics, earning an MBA in finance might be a rewarding academic endeavour! This speciality covers various topics, including market analysis, risk assessment, and investing methods! An MBA in finance can lead to careers as financial advisors, accounting managers, investment bankers, and others.

One of the most popular MBA specialities is finance. Experts in this domain oversee economic strategy, investments, and business financial planning. In the finance sector, it’s clear which MBA specialisation is in demand: Finance and Investment.

The average starting salary for MBA graduates in Finance ranges from INR 10-20 lakhs per annum.

Best Colleges in India for MBA in Finance:

  1. Indian Institute of Management (IIM), Ahmedabad
  2. Indian Institute of Management (IIM), Bangalore

Job Profiles in Finance

Job Profile


Financial Analyst

Analyses financial data and trends to assist in investment decisions.

Investment Banker

It helps companies raise capital through stock or bond issues.

Corporate Finance Manager

Manages a company’s financial activities, including budgeting and planning.

Risk Manager

Identifies and mitigates financial risks.

Portfolio Manager

Manages investment portfolios for individuals or institutions.


2. Marketing


The majority of organisations revolve around marketing. Getting a degree in marketing will be enjoyable if creating a brand’s identity, boosting sales, analysing customer behaviour, and advertising seems exciting.

Since there are constant openings for marketing-related positions, having an MBA in marketing might lead to employment in reputable companies.

Another well-liked expertise is marketing. It focuses on boosting revenue, improving brand reputation, and advertising goods and services.

Average Salary in Marketing: The average starting salary for MBA graduates in Marketing ranges from INR 9-18 lakhs per annum.

Best Colleges in India for MBA in Marketing:

  1. Indian Institute of Management (IIM), Ahmedabad
  2. Indian Institute of Management (IIM), Bangalore

Job Profiles in Marketing

Job Profile


Marketing Manager

Plans and executes marketing strategies to promote products and services.

Brand Manager

Manages brand image and develops strategies to enhance brand value.

Market Research Analyst

Analyses market trends to help companies understand their customers.

Digital Marketing Manager

Develops online marketing strategies to increase brand visibility.

Sales Manager

Oversees sales teams and develops strategies to meet sales targets.


3. Human Resource


An MBA in Human Resources will equip you with all the knowledge and skills required to find, interview, and recruit candidates for a company.

In addition to participating in training exercises and observing how an organisation works, you will also receive instruction on how to handle employee issues. Professionals focusing on HR are better equipped to handle hiring, employee relations, training, and growth inside a company.

Average Salary in HR: The average starting salary for MBA graduates in Human Resources ranges from INR 8-16 lakhs per annum.

Best Colleges in India for MBA in HR:

  1. XLRI – Xavier School of Management, Jamshedpur
  2. Tata Institute of Social Sciences (TISS), Mumbai
  3. Management Development Institute (MDI), Gurgaon

Job Profiles in Human Resource

Job Profile


HR Manager

Manages recruitment, employee relations, and HR policies.

Talent Acquisition Manager

Focuses on recruiting and hiring the best talent.

Training and Development Manager

Plans and implements training programs for employees.

Compensation and Benefits Manager

Oversees employee compensation, benefits, and reward systems.

Employee Relations Specialist

Addresses employee grievances and fosters a positive work environment.


4. Information Technology (IT)


An MBA in IT prepares people to manage technology-driven enterprises by fusing technical expertise with business management abilities.

For the tech industry, the MBA specialisation that is in demand often includes information technology or data analytics.

MBA graduates focusing on IT or Technology Management are at the forefront of user experience, design, and information technology flow. Consider this specialisation if you wish to control data flow into, out of, and within businesses.

Average Salary in Information Technology: The average starting salary for MBA graduates in Information Technology ranges from INR 10-20 lakhs per annum.

Best Colleges in India for MBA in Information Technology:

  1. Indian Institute of Management (IIM), Ahmedabad
  2. Indian Institute of Technology (IIT), Delhi
  3. Narsee Monjee Institute of Management Studies (NMIMS), Mumbai

Job Profiles in IT

Job Profile


IT Manager

Manages IT projects and teams, ensuring alignment with business goals.

Chief Information Officer (CIO)

Oversees the overall technology strategy of an organisation.

IT Consultant

Provides expert advice on IT systems and strategies.

Systems Analyst

Analyses and designs IT solutions to meet business requirements.

Network Administrator

Manages and maintains computer networks within an organisation.


5. Digital Marketing


The modern MBA program in digital marketing expands on conventional marketing theories to address the marketing domains of the digital era. By developing their creative abilities and broadening their understanding of digital platforms to promote goods and services, students enrolled in an MBA program in digital marketing are equipped with the knowledge and skills to create compelling digital marketing strategies.

Graduates of this program may assist businesses in creating digital marketing plans and innovating efficient communication methods with their target audience.

Average Salary in Digital Marketing: The average starting salary for MBA graduates in Digital Marketing ranges from INR 10-18 lakhs per annum.

Best Colleges in India for MBA in Digital Marketing:

  1. Indian Institute of Management (IIM), Bangalore
  2. Mudra Institute of Communications (MICA), Ahmedabad
Job Profiles in Digital Marketing

Job Profile


Digital Marketing Manager

Develops and implements online marketing campaigns.

SEO Specialist

Optimises websites to rank higher in search engine results.

Social Media Manager

Manages a company’s social media presence and engagement.

Content Marketing Manager

Creates and manages content strategies to attract and retain customers.

PPC Specialist

Manages pay-per-click advertising campaigns to drive traffic and sales.


6. Artificial Intelligence (AI)


The term “MBA in Artificial Intelligence” refers to a Master of Business Administration degree that focuses on artificial intelligence (AI). This program integrates conventional business management principles, emphasising AI technology’s strategic use and management across several sectors.

The curriculum usually covers topics related to economics, marketing, strategy, ethics, data analytics, AI and machine learning, and responsible AI practices. Students thoroughly understand how AI may spur creativity, enhance judgment, and boost organisational productivity.

Average Salary in AI: The average starting salary for MBA graduates in Artificial Intelligence ranges from INR 12-22 lakhs per annum.

Best Colleges in India for MBA in AI:

  1. Indian Institute of Management (IIM), Bangalore
  2. Indian School of Business (ISB), Hyderabad
  3. Indian Institute of Technology (IIT), Bombay

Job Profiles in AI

Job Profile


AI Engineer

Designs and develops AI systems and algorithms.

Data Scientist

Analyses complex data to extract insights and inform business decisions.

Robotics Engineer

Designs and builds robotic systems using AI

AI Research Scientist

Research to advance the field of artificial intelligence.

How do you Select the Right MBA Specialisation?

Selecting the right MBA specialisation is crucial for your career success. Here are some steps to help you decide which MBA specialisation is in demand and the best fit for you:

  1. Assess Your Interests: These are activities you like doing and the area of your interest. What areas of coverage or topics in industries interest you most?
  2. Research Career Opportunities: Pay attention to job availability and the prospects of different specialist types. In which areas can one find the greatest need for employees and potential for promotion?
  3. Consider Your Skills: After that, you should evaluate yourself and think about your strengths and the skills that you possess. Which of these specialisations best fits your strength and skill set and will significantly impact your career?
  4. Seek Advice: Consult professors or teachers in the relevant departments, graduates, career advisors, and coaches. You can also seek expert advice and counselling from the best website, Hike Education. 
  5. Evaluate the Curriculum: Check out various institutions’ MBA courses and curricula. Are they qualified to teach and provide you with the knowledge and skills that you are willing to learn?
  6. Think About Long-Term Goals: Think about your future professional plans as a nurse and a student. Which specialisation or concentration will allow you to accomplish these goals?
  7. Consider the Institution: Other critical factors include the credibility of the MBA awarding institution, which is also essential. 

You can also visit the Hike Education website, as it has partnered with top institutions, including Amity University, Manipal University, and many other renowned Institutions.


Deciding which MBA specialisation is in demand is crucial for anyone considering an MBA. MBA specialisation is a critical factor, and most working professionals and freshers pursuing an MBA must take time to research the market at large.

Finance, marketing, human resources, information technology, digital marketing, artificial intelligence, and machine learning are popular specialisations in the workforce in 2024. 

To choose the right specialisation, evaluate your interests, skills, and personal career objectives. By choosing an MBA specialisation, you gain a competitive edge, with better possibilities for the next promotion, increased income, and self-development.

Which MBA Specialisation is in Demand : FAQs

Q1. Which MBA specialisation is in demand in 2024?

Specialisations such as Finance, Marketing, HR, IT, Digital Marketing and AI & ML are hot favourites as they are ‘real world’ oriented and have a long ‘growth arrow’.

Q2. Which MBA specialisation is most suitable for a CEO?

Aspiring CEOs are typically seen to benefit significantly from an MBA focusing on strategic management or entrepreneurship, as it provides them with the innovative thinking, leadership, and decision-making abilities needed to succeed in challenging business environments.

Q3. What skills are needed for a career in Digital Marketing?

Digital marketing job skills include search engine optimisation, content development, social media analysis, and advertising.

Q4. Why is AI specialisation in demand?

It empowers professionals with expertise in building intelligent systems that can replace manual processes, improve decision-making, and transform sectors.

Q5. How can I choose the best MBA program for me?

To select the right MBA program, it is recommended that you identify your areas of concern, explore the market using your acquired knowledge, analyse the curriculums, turn to professionals for recommendations, and follow your vision and the credibility of the respective business school.

    Get Free Counselling