Certificate Program In Search Engine Marketing

Certificate in Search Engine Marketing

3 Months

January, 2023

The program allows participants to:
Understand the working of search engines, crawling, indexing, and search engine algorithms
Devise keyword strategy by performing keyword research and selection
Understand how to optimize landing pages for conversion
Understand how to optimise web presence using on-page and off-page Search Engine Optimisation (SEO) techniques
Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
Be proficient in the Google Ads platform by gaining hands-on experiential learning in a simulated environment
Measure success and optimise SEM campaigns using analytics

Upon completion, students are expected to be capable of:
Successfully create a web presence which is optimized for search engines using on-page and off-page search engine optimization techniques
Creating and optimizing landing pages that convert
Applying best practices to create compelling search ads, display ads, shopping ads
Analyzing and evaluating search ad campaigns end-to-end
Analyzing and interpreting metrics, reports and analytics to make required adjustments to ad campaigns
Applying skills needed to attempt Google Ads Certifications
The Stukent Edge:
Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
Stay Current: Curriculum updated to include industry developments every six months.
Lifetime access: Get a lifetime right to use the course content after you finish the course.
Hands-on Learning with World’s Leading Simulation Program
Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.
MIMIC Pro Simulation

Subjects
Introduction to Search Engine Optimization
On-page SEO
Off-page SEO
SEO Analytics and Tools
New Website: Design & Architecture
Introduction to Paid Search
Google Ads Google Ads
Amazon Marketing Services
Display Advertising & Shopping Ads
Paid Search Analytics
Programmatic Buying
Mimic Pro Simulation

27,500/-
_{*Excluding GST}

Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.