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Program Features

Highlights:

  • During the 15-month AICTE approved program, you will get a broader view of the business, as well as recognise unstructured problems and implement innovative solutions.
  • Learn the concepts of business based on the pre-program modules from Harvard business publishing education.
  • Choose from 4 specialisations tracks-Marketing, Leadership and Strategy, Operations, Supply Chain, and Applied Finance. These specialisations have a dual specialisation option.
  • Develop an end-to-end view of the enterprise, cross-functional skills and be able to understand the selected functional area in depth.
  • Ability to think, design and implement strategies that create value and competitive advantage while leveraging the knowledge of various functional domains.
  • The Capstone Business Simulation Project in Term 5 enables you to synthesise & apply concepts and techniques.

Outcomes:

  • Effectively understand concepts of core business domains like accounting & finance, economics, operations, information systems, marketing and strategic management.
  • Ability to integrate knowledge and concepts across functional areas to diagnose and solve complex business problems.
  • Successfully construct and solve the unique challenges of operating in today’s business environment.
  • Boost your career and play a key role in the strategic decision-making of an organisation.
  • Apply the latest management theories and practices, learnt through continuous assessments, case studies, projects and simulations.
  • Successfully expand your personal and professional network with like-minded professionals.

Foundation course from Harvard Business Publishing Education with Certification

  • Build a solid foundation for the courses offered in business education that aligns with your self- learning objectives.
  • Earn certificate/s from Harvard Business Publishing Education on successful completion of module/s.
  • Get one-click access to these modules directly from your student portal with one-year free validity.
  • The Foundation Module helps build necessary shared business knowledge and terminology before arriving at the online campus. 

Marketing

Term-1

Subjects
Financial Accounting: Information for Decisions
Managerial Economics
Information Systems for Managers
Organisational Behaviour
Marketing Management

Term-2

Subjects
Business Statistics for Decision Makers
Operations Management
Strategic Management
Business Communication
Corporate Finance

Term-3

Subjects
Consumer Behaviour
Crafting and Providing Marketing Services
Customer Relationship Management
Integrated Marketing Communications
Marketing in a Digital World
Marketing Research
Sales Management
Strategic Brand Management

Term-4

Subjects
Consumer Behaviour
Crafting and Providing Marketing Services
Customer Relationship Management
Integrated Marketing Communications
Marketing in a Digital World
Marketing Research
Sales Management
Strategic Brand Management

Eligibility & Program Fee

  • Bachelor’s Degree (10+2+3) in any discipline from recognised Universities with a minimum of 55% and 3+ years of work experience.

Or

  • Bachelor’s Degree (10+2+3) in any discipline from recognised Universities with a minimum of 55% and Post-Graduation/Professional Degree from recognised Universities with a minimum of 55% and 2+ years of work experience.

  • Program Fee (In INR)

    4,00,000/-

    Admission Processing Fee: 1,500/-

  • 0% finance available
  • An initial amount of Rs. 10,000/- from the program fee will be collected at the time of registration.
  • The University offers special incentives to our armed forces with a 20% concession on the program fee.
  • The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
  • Now avail loan facility to pay fees for the Program even without a credit card.
  • EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank. 
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