Post Graduate Certificate in Management (Digital Marketing)
Post Graduate Certificate in Management (Digital Marketing)
Duration:
2 Years
Registration
Valid for one & half academic years.
About This Course
Digital media includes web-based & mobile-based technologies, which turn communication into interactive dialogue among organisations, communities & individuals.
PGCM [DM] will give a richer understanding of the foundations of new digital marketing landscape & enable student to understand concepts and tools, which will help organisations to move to digital channels. The program focuses on developing & planning a digital offering, gaining proficiency in social advertising & enhancing the customer engagement by use of e-CRM.
Program Structure
| Semester I : | Semester II : |
|---|---|
| E-Customer Relationship Management | Online Market Research |
| E-Supply Chain Management | Search Engine Marketing |
| Internet and Web Optimisation | Social Media Marketing |
| Integrated E-Marketing | Email Marketing and Mobile SEO |
| Search Engine Optimisation | Project |
Eligibility & Program Fee
Eligibility
- Bachelor's degree holder / Graduate in any discipline from a recognised University.
- International / SAARC Graduate from a recognised / accredited University / Institution.
- Students who have appeared for final year of examination of their bachelor's degree program and are awaiting results can also apply, subject to successfully completing their bachelor's degree program / graduation within the time period specified by SCDL.
Program Fee Structure
The application form fee for applicants is: ₹ 500
Note: Application fee is non-refundable.
Note: Application fee is non-refundable.
| Category | One time full payment | 1st installment | 2nd installment |
|---|---|---|---|
| General | ₹ 23,000/- | ₹ 15,000/- | ₹ 13,000/- |
| Defence | ₹ 23,000/- | ₹ 15,000/- | ₹ 13,000/- |
| NRI | $450 | - | - |
| SAARC | $350 | - | - |
Note: Exam fees and project fee is not included in program fee. Pay Exam fees and project fee separately. Pay exam fee per paper per attempt. Exam fees or project fee is non-refundable and non-transferable. SCDL does not accept any type of fee in cash.
Mode of Payments
1. Online : Students can pay application form fees, program fees and all exam fees online.
2. Demand Draft: Students can pay fees via Demand Draft (DD) drawn in favour of “The Director SCDL, Pune” payable at Pune.
Fee Payment Options
Students have two options to pay the program fees as per below specified timelines.
Option 1: One Time Payment
Option 1: One Time Payment
Pay full program fee in one-time payment, as specified for respective program, within 30 days from the date of grant of confirmed admission.
Pay full program fee in two-installments:
1. Pay first installment within 15 days from the date of grant of confirmed admission.
2. Pay second installment within 45 days of payment of first installment payment or on or before the last date to pay full fee, whichever is earlier, as per policy.
Note: Installment option closes 15 days before the last specified date of admission
1. Pay first installment within 15 days from the date of grant of confirmed admission.
2. Pay second installment within 45 days of payment of first installment payment or on or before the last date to pay full fee, whichever is earlier, as per policy.
Note: Installment option closes 15 days before the last specified date of admission
General Category:
Defence/Paramilitary/Police Category:
International/ SAARC Category:
₹ 1200/
₹ 1200/-
$ 100/-
