Certificate Program in Digital Marketing Analytics

Certificate Program in Digital Marketing Analytics


3 Months

Batch Starts

Saturday, May 6, 2023

Program Feature


  • The program allows participants to:
  • Leverage an analytics driven decision-making framework and marketing technology stack for business decisions
  • Determine different data analysis approaches that best support business questions
  • Optimize media mix and budget allocation using marketing technology tools
  • Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights

Learning Outcomes

  • Upon completion, students are expected to be capable of:
  • Applying a structured decision-making framework to take data-driven decisions
  • Applying skills needed to navigate analytics tools like Google Analytics, SEMRush, Facebook Analytics, etc.
  • Analyzing and interpreting paid, owned, earned media analytics to optimize media mix and budget
  • Analyzing data through a suitable analysis approach like clustering, classification, summary, etc.
  • Applying principles of A/B testing to make optimal business decisions
  • The Stukent Edge:
  • Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
  • Stay Current: Curriculum updated to include industry developments every six months.
  • Lifetime access: Get a lifetime right to use the course content after you finish the course.
  • Hands-on Learning with World’s Leading Simulation Program
  • Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.
  • Mimic Digital Marketing Analytics Simulation

Program Structure

Quarter 1: Search Engine Marketing

Introduction to Digital Marketing Analytics, Digital Consumer and Consumer Data Operations and Supply Management
Data Technologies and Marketing Data Platforms
Measurement Model & Data-driven decisions
Data Analysis
Decision Optimization and Data Visualization
Metrics, dimensions, KPIs and Interpretation for POEM media
Mimic Digital Marketing Analytics Simulation


  • HSC/10+2 from a recognized board
  • SSC + 2 years of experience

Program Fees ( in INR )

*Excluding GST  
  • Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
  • An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
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