Certificate in Search Engine Marketing & Certificate in Social Media and Content Marketing

Duration

6 Months

Saturday, May 6, 2023

The program allows participants to:
Understand the working of search engines and search engine algorithms
Understand how to optimise web presence using on-page and off-page Search Engine Optimisation (SEO) techniques
Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
Be proficient in the Google Ads platform by gaining hands-on experiential learning in a simulated environment
Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
Devise social media marketing strategy and content strategy for each of the above platforms

Upon completion, students are expected to be capable of:
Creating a web presence which is optimized for search engines using on-page and off-page search engine optimization techniques
Applying best practices to create compelling search ads, display ads, shopping ads
Applying skills needed to attempt Google Ads Certifications
Understanding how to leverage social media channels over in the overall media mix
Analyzing the nuances of different social media platforms and the accompanying content strategies
Creating effective strategies across Social Media platforms to engage new and existing audiences whilst achieving business goals
Applying skills needed to create, distribute and amplify valuable content using content creation tools and distribution platforms
The Stukent Edge:
Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
Stay Current: Curriculum updated to include industry developments every six months.
Lifetime access: Get a lifetime right to use the course content after you finish the course.
Hands-on Learning with World’s Leading Simulation Program
Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.
MIMIC Pro Simulation
MIMIC Social Simulation

Subjects
Introduction to Search Engine Optimization
On-page SEO
Off-page SEO
SEO Analytics and Tools
New Website: Design & Architecture
Introduction to Paid Search
Google Ads
Amazon Marketing Services
Display Advertising & Shopping Ads
Paid Search Analytics
Programmatic Buying
Mimic Pro Simulation

Subjects
Introduction to Social Media
Organic Social Social Media Platforms Content Strategy for each
Personal Brand Management & Influencer Marketing
Paid Social & Social Media Campaign Management
Mimic Social Simulation

52,500 /-
_{*Excluding GST}

27,500/-
_{*Excluding GST}

Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.