Certificate in Search Engine Marketing

Certificate in Search Engine Marketing


3 Months

Batch Starts

Saturday, May 6, 2023

Program Feature


  • The program allows participants to:
  • Understand the working of search engines, crawling, indexing, and search engine algorithms
  • Devise keyword strategy by performing keyword research and selection
  • Understand how to optimize landing pages for conversion
  • Understand how to optimise web presence using on-page and off-page Search Engine Optimisation (SEO) techniques
  • Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
  • Be proficient in the Google Ads platform by gaining hands-on experiential learning in a simulated environment
  • Measure success and optimise SEM campaigns using analytics

Learning Outcomes

  • Upon completion, students are expected to be capable of:
  • Successfully create a web presence which is optimized for search engines using on-page and off-page search engine optimization techniques
  • Creating and optimizing landing pages that convert
  • Applying best practices to create compelling search ads, display ads, shopping ads
  • Analyzing and evaluating search ad campaigns end-to-end
  • Analyzing and interpreting metrics, reports and analytics to make required adjustments to ad campaigns
  • Applying skills needed to attempt Google Ads Certifications
  • The Stukent Edge:
  • Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
  • Stay Current: Curriculum updated to include industry developments every six months.
  • Lifetime access: Get a lifetime right to use the course content after you finish the course.
  • Hands-on Learning with World’s Leading Simulation Program
  • Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.
  • MIMIC Pro Simulation

Program Structure

Quarter 1: Search Engine Marketing

Introduction to Search Engine Optimization
On-page SEO
Off-page SEO
SEO Analytics and Tools
New Website: Design & Architecture
Introduction to Paid Search
Google Ads Google Ads
Amazon Marketing Services
Display Advertising & Shopping Ads
Paid Search Analytics
Programmatic Buying
Mimic Pro Simulation


  • HSC/10+2 from a recognized board
  • SSC + 2 years of experience

Program Fees ( in INR )

*Excluding GST  
  • Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
  • An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
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