Certificate in Social Media and Content Marketing & Certificate in Digital Marketing Analytics

Duration

6 Months

January, 2023

The program allows participants to:
Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
Devise social media marketing strategy and content strategy for each of the above platforms
Understand the framework for creating content that is engaging, valuable and shareable
Leverage an analytics driven decision-making framework and marketing technology stack for business decisions
Optimize media mix and budget allocation using marketing technology tools
Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights

Upon completion, students are expected to be capable of:
Analyzing the nuances of different social media platforms and the accompanying content strategies
Evaluating, analyzing, and optimizing social media ad campaigns end to end
Applying skills required to attempt Facebook Blueprint Certifications
Applying skills needed to create, distribute and amplify valuable content using content creation tools and distribution platforms
Applying a structured decision-making framework to take data-driven decisions
Applying skills needed to navigate analytics tools like Google Analytics, SEMRush, Facebook Analytics, etc.
Applying principles of A/B testing to make optimal business decisions
The Stukent Edge:
Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
Stay Current: Curriculum updated to include industry developments every six months.
Lifetime access: Get a lifetime right to use the course content after you finish the course.
Hands-on Learning with World’s Leading Simulation Program
Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.
MIMIC Digital Marketing Analytics
MIMIC Social Simulation

Subjects
Introduction to Social Media
Organic Social Social Media Platforms Content Strategy for each
Personal Brand Management & Influencer Marketing
Paid Social & Social Media Campaign Management
Mimic Social Simulation

Subject
Introduction to Digital Marketing Analytics Digital Consumer and Consumer Data
Data Technologies and Marketing Data Platforms
Measurement Model & Data-driven decisions
Data Analysis
Decision Optimization and Data Visualization
Metrics, dimensions, KPIs and Interpretation for POEM media
Mimic Digital Marketing Analytics Simulation

52,500 /-
_{*Excluding GST}

27,500/-
_{*Excluding GST}

Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.