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Certificate in Social Media & Content Marketing

Certificate in Social Media & Content Marketing

Duration

3 Months

Batch Starts

January, 2023

Program Feature

Highlights:

  • The program allows participants to:
  • Understand how social media has disrupted traditional marketing
  • Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
  • Devise social media marketing strategy and content strategy for each of the above platforms
  • Develop your personal brand using social media, and understand how to become an influencer
  • Understand social media campaign management and advertising on each social media platform
  • Measure success and optimise paid social using analytics and reporting
  • Understand the framework for creating content that is engaging, valuable and shareable
  • Understand how to devise a wholesome content marketing strategy for different platforms

Learning Outcomes

  • Upon completion, students are expected to be capable of:
  • Understanding how to leverage social media channels over in the overall media mix
  • Analyzing the nuances of different social media platforms and the accompanying content strategies
  • Understanding of the content creation process and corresponding tools
  • Evaluating, analyzing, and optimizing social media ad campaigns end to end
  • Creating effective strategies across Social Media platforms to engage new and existing audiences whilst achieving business goals
  • Applying skills required to attempt Facebook Blueprint Certifications
  • Creating content marketing strategy for various digital marketing channels
  • Applying skills needed to create, distribute and amplify valuable content using content creation tools and distribution platforms
  • The Stukent Edge:
  • Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
  • Stay Current: Curriculum updated to include industry developments every six months.
  • Lifetime access: Get a lifetime right to use the course content after you finish the course.
  • Hands-on Learning with World’s Leading Simulation Program
  • Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.
  • MIMIC Social

Program Feature

Quarter 1: Search Engine Marketing

Subjects
Introduction to Social Media
Organic Social Social Media Platforms Content Strategy for each
Personal Brand Management & Influencer Marketing
Paid Social & Social Media Campaign Management
Mimic Social Simulation
Introduction to Paid Search
Google Ads Google Ads
Amazon Marketing Services
Display Advertising & Shopping Ads
Paid Search Analytics
Programmatic Buying
Mimic Pro Simulation

ELIGIBILITY & PROGRAM FEE

  • HSC/10+2 from a recognized board
  • SSC + 2 years of experience

Program Fees ( in INR )

27,500/-
*Excluding GST  
  • Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
  • An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
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