Certificate in Digital Marketing Analytics

Certificate Program in Digital Marketing Analytics

3 Months

Saturday, May 6, 2023

The program allows participants to:
Leverage an analytics driven decision-making framework and marketing technology stack for business decisions
Determine different data analysis approaches that best support business questions
Optimize media mix and budget allocation using marketing technology tools
Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights

Upon completion, students are expected to be capable of:
Applying a structured decision-making framework to take data-driven decisions
Applying skills needed to navigate analytics tools like Google Analytics, SEMRush, Facebook Analytics, etc.
Analyzing and interpreting paid, owned, earned media analytics to optimize media mix and budget
Analyzing data through a suitable analysis approach like clustering, classification, summary, etc.
Applying principles of A/B testing to make optimal business decisions
The Stukent Edge:
Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
Stay Current: Curriculum updated to include industry developments every six months.
Lifetime access: Get a lifetime right to use the course content after you finish the course.
Hands-on Learning with World’s Leading Simulation Program
Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.
Mimic Digital Marketing Analytics Simulation

Subjects
Introduction to Digital Marketing Analytics, Digital Consumer and Consumer Data Operations and Supply Management
Data Technologies and Marketing Data Platforms
Measurement Model & Data-driven decisions
Data Analysis
Decision Optimization and Data Visualization
Metrics, dimensions, KPIs and Interpretation for POEM media
Mimic Digital Marketing Analytics Simulation

27,500/-
_{*Excluding GST}

Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.