Certificate Program In Digital Marketing

Professional Certificate Program in Digital Marketing

9 Months

January, 2023

The program allows participants to:
Understand how to optimise web presence using on-page and off-page Search Engine Optimisation (SEO) techniques
Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
Be proficient in the Google Ads platform by gaining hands-on experiential learning in a simulated environment
Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
Devise social media marketing strategy and content strategy for each of the above platforms
Understand the framework for creating content that is engaging, valuable and shareable
Leverage an analytics driven decision-making framework and marketing technology stack for business decisions
Optimize media mix and budget allocation using marketing technology tools
Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights

Upon completion, students are expected to be capable of:
Creating a web presence which is optimised for search engines using on-page and off-page search engine optimization techniques
Applying best practices to create compelling search ads, display ads, shopping ads
Applying skills needed to attempt Google Ads Certifications
Analyzing the nuances of different social media platforms and the accompanying content strategies
Evaluating, analyzing, and optimizing social media ad campaigns end to end
Applying skills required to attempt Facebook Blueprint Certifications
Applying skills needed to create, distribute and amplify valuable content using content creation tools and distribution platforms
Applying a structured decision-making framework to take data-driven decisions
Applying skills needed to navigate analytics tools like Google Analytics, SEMRush, Facebook Analytics, etc.
Applying principles of A/B testing to make optimal business decisions
Hands-on Learning with World’s Leading Simulation Program
Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.
MIMIC Pro
MIMIC Digital Marketing Analytics
MIMIC Social

New Website: Design & Architecture
Introduction to Search Engine Optimization
On-page SEO
Off-page SEO
SEO Analytics and Tools
New Website: Design & Architecture
Introduction to Paid Search
Google Ads
Amazon Marketing Services
Display Advertising & Shopping Ads
Paid Search Analytics
Programmatic Buying
Mimic Pro Simulation

Subjects
Introduction to Social Media
Organic Social Social Media Platforms Content Strategy for each
Personal Brand Management & Influencer Marketing
Paid Social & Social Media Campaign Management
Mimic Social Simulation

78,000/-
_{*Excluding GST}

27,500/-
_{*Excluding GST}

Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.