fbpx

Professional Certificate Program in Digital Marketing

Professional Certificate Program in Digital Marketing

Duration

9 Months

Batch Starts

January, 2023

Program Feature

Highlights:

  • The program allows participants to:
  • Understand how to optimise web presence using on-page and off-page Search Engine Optimisation (SEO) techniques
  • Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
  • Be proficient in the Google Ads platform by gaining hands-on experiential learning in a simulated environment
  • Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
  • Devise social media marketing strategy and content strategy for each of the above platforms
  • Understand the framework for creating content that is engaging, valuable and shareable
  • Leverage an analytics driven decision-making framework and marketing technology stack for business decisions
  • Optimize media mix and budget allocation using marketing technology tools
  • Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights

Learning Outcomes

  • Upon completion, students are expected to be capable of:
  • Creating a web presence which is optimised for search engines using on-page and off-page search engine optimization techniques
  • Applying best practices to create compelling search ads, display ads, shopping ads
  • Applying skills needed to attempt Google Ads Certifications
  • Analyzing the nuances of different social media platforms and the accompanying content strategies
  • Evaluating, analyzing, and optimizing social media ad campaigns end to end
  • Applying skills required to attempt Facebook Blueprint Certifications
  • Applying skills needed to create, distribute and amplify valuable content using content creation tools and distribution platforms
  • Applying a structured decision-making framework to take data-driven decisions
  • Applying skills needed to navigate analytics tools like Google Analytics, SEMRush, Facebook Analytics, etc.
  • Applying principles of A/B testing to make optimal business decisions
  • Hands-on Learning with World’s Leading Simulation Program
  • Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.
  • MIMIC Pro
  • MIMIC Digital Marketing Analytics
  • MIMIC Social

Program Feature

Quarter 1: Search Engine Marketing

New Website: Design & Architecture
Introduction to Search Engine Optimization
On-page SEO
Off-page SEO
SEO Analytics and Tools
New Website: Design & Architecture
Introduction to Paid Search
Google Ads
Amazon Marketing Services
Display Advertising & Shopping Ads
Paid Search Analytics
Programmatic Buying
Mimic Pro Simulation

Quarter 2: Social Media and Content Marketing

Subjects
Introduction to Social Media
Organic Social Social Media Platforms Content Strategy for each
Personal Brand Management & Influencer Marketing
Paid Social & Social Media Campaign Management
Mimic Social Simulation

ELIGIBILITY & PROGRAM FEE

  • HSC/10+2 from a recognized board
  • SSC + 2 years of experience

Program Fee (INR) Full Fee Payment

78,000/-
*Excluding GST

Program Fee (INR) Full Fee Payment Term Wise Payment

27,500/-
*Excluding GST
  • Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
  • An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
Need help in choosing the right course?
Timelines.ai