Certificate Program in Search Engine Marketing & Digital Marketing Analytics

Duration

6 Months

January, 2023

The program allows participants to:
Understand the working of search engines and search engine algorithms
Understand how to optimize web presence using on-page and off-page Search Engine Optimization (SEO) techniques
Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
Understand Google Ads platform by gaining hands-on experiential learning in a simulated environment
Optimize media mix and budget allocation using marketing technology tools
Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights

Upon completion, students are expected to be capable of:
Creating a web presence which is optimized for search engines using on-page and off-page search engine optimization techniques
Applying best practices to create compelling search ads, display ads, shopping ads
Applying skills needed to attempt Google Ads Certifications
Applying a structured decision-making framework to take data-driven decisions
Applying skills needed to navigate analytics tools like Google Analytics, SEMRush, Facebook Analytics, etc.
Applying principles of A/B testing to make optimal business decisions
The Stukent Edge:
Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
Stay Current: Curriculum updated to include industry developments every six months.
Lifetime access: Get a lifetime right to use the course content after you finish the course.
Hands-on Learning with World’s Leading Simulation Program
Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.
MIMIC Pro Simulation
MIMIC Digital Marketing Analytics Simulation

Subjects
Introduction to Search Engine Optimization
On-page SEO
Off-page SEO
SEO Analytics and Tools
Mimic Social Simulation
New Website: Design & Architecture
Introduction to Paid Search
Google Ads
Amazon Marketing Services
Display Advertising & Shopping Ads
Paid Search Analytics
Programmatic Buying
Mimic Pro Simulation

Subjects
Introduction to Digital Marketing Analytics Digital Consumer and Consumer Data
Data Technologies and Marketing Data Platforms
Measurement Model & Data-driven decisions
Data Analysis
Decision Optimization and Data Visualization
Metrics, dimensions, KPIs and Interpretation for POEM media
Mimic Digital Marketing Analytics Simulation

52,500 /-
_{*Excluding GST}

27,500/-
_{*Excluding GST}

Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.