Certificate Program in Search Engine Marketing & Digital Marketing Analytics

Certificate Program in Search Engine Marketing & Digital Marketing Analytics
Duration
6 Months
Batch Starts
January, 2023
Program Structure
Highlights:
Learning Outcomes
Program Feature
Quarter 1: Search Engine Marketing
Subjects |
---|
Introduction to Search Engine Optimization |
On-page SEO |
Off-page SEO |
SEO Analytics and Tools |
Mimic Social Simulation |
New Website: Design & Architecture |
Introduction to Paid Search |
Google Ads |
Amazon Marketing Services |
Display Advertising & Shopping Ads |
Paid Search Analytics |
Programmatic Buying |
Mimic Pro Simulation |
Quarter 2: Digital Marketing Analytics
Subjects |
---|
Introduction to Digital Marketing Analytics Digital Consumer and Consumer Data |
Data Technologies and Marketing Data Platforms |
Measurement Model & Data-driven decisions |
Data Analysis |
Decision Optimization and Data Visualization |
Metrics, dimensions, KPIs and Interpretation for POEM media |
Mimic Digital Marketing Analytics Simulation |
ELIGIBILITY & PROGRAM FEE
Program Fees | Full Payment ( in INR )
52,500
/-
*Excluding GST
*Excluding GST
Program Fees | Term-Wise payment ( in INR )
27,500/-
*Excluding GST
*Excluding GST