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Program Features

Program Highlights:

The program allows participants to:

  • Understand the working of search engines and search engine algorithms
  • Understand how to optimize web presence using on-page and off-page Search Engine Optimization (SEO) techniques
  • Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
  • Understand Google Ads platform by gaining hands-on experiential learning in a simulated environment
  • Optimize media mix and budget allocation using marketing technology tools
  • Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights

 

Learning Outcomes:

Upon completion, students are expected to be capable of:

  • Creating a web presence which is optimized for search engines using on-page and off-page search engine optimization techniques
  • Applying best practices to create compelling search ads, display ads, shopping ads
  • Applying skills needed to attempt Google Ads Certifications
  • Applying a structured decision-making framework to take data-driven decisions
  • Applying skills needed to navigate analytics tools like Google Analytics, SEMRush, Facebook Analytics, etc.
  • Applying principles of A/B testing to make optimal business decisions

 

The Stukent Edge:

  • Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
  • Stay Current: Curriculum updated to include industry developments every six months.
  • Lifetime access: Get a lifetime right to use the course content after you finish the course.

 

Hands-on Learning with World’s Leading Simulation Program

Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.

  • MIMIC Pro Simulation
  • MIMIC Digital Marketing Analytics Simulation

Program Structure

Quarter 1: Search Engine Marketing

Subjects
Introduction to Search Engine Optimization
On-page SEO
Off-page SEO
SEO Analytics and Tools
Mimic Social Simulation
New Website: Design & Architecture
Introduction to Paid Search
Google Ads
Amazon Marketing Services
Display Advertising & Shopping Ads
Paid Search Analytics
Programmatic Buying
Mimic Pro Simulation

Quarter 2: Digital Marketing Analytics

Introduction to Digital Marketing Analytics Digital Consumer and Consumer Data
Data Technologies and Marketing Data Platforms
Measurement Model & Data-driven decisions
Data Analysis
Decision Optimization and Data Visualization
Metrics, dimensions, KPIs and Interpretation for POEM media
Mimic Digital Marketing Analytics Simulation

Eligibility & Program Fee

  • HSC/10+2 from a recognized board, OR
  • SSC + 2 years of experience
  • Program Fees | Full fee payment ( in INR )

    52,500

    *Excluding GST

  • Program Fees | Term-wise fee payment ( in INR )

    27,500

    *Excluding GST

  • Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
  • An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
  • The University offers special incentives to our armed forces with a 20% concession on the program fee.
  • The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
  • In addition, Students need to pay an examination fee of Rs 600/- per subject.
  • Now avail loan facility to pay fees for the Program even without a credit card.
  • EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank.
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