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Certificate Program in Search Engine Marketing & Digital Marketing Analytics

Certificate Program in Search Engine Marketing & Digital Marketing Analytics

Duration

6 Months

Batch Starts

January, 2023

Program Structure

Highlights:

  • The program allows participants to:
  • Understand the working of search engines and search engine algorithms
  • Understand how to optimize web presence using on-page and off-page Search Engine Optimization (SEO) techniques
  • Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
  • Understand Google Ads platform by gaining hands-on experiential learning in a simulated environment
  • Optimize media mix and budget allocation using marketing technology tools
  • Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights

Learning Outcomes

  • Upon completion, students are expected to be capable of:
  • Creating a web presence which is optimized for search engines using on-page and off-page search engine optimization techniques
  • Applying best practices to create compelling search ads, display ads, shopping ads
  • Applying skills needed to attempt Google Ads Certifications
  • Applying a structured decision-making framework to take data-driven decisions
  • Applying skills needed to navigate analytics tools like Google Analytics, SEMRush, Facebook Analytics, etc.
  • Applying principles of A/B testing to make optimal business decisions
  • The Stukent Edge:
  • Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
  • Stay Current: Curriculum updated to include industry developments every six months.
  • Lifetime access: Get a lifetime right to use the course content after you finish the course.
  • Hands-on Learning with World’s Leading Simulation Program
  • Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.
  • MIMIC Pro Simulation
  • MIMIC Digital Marketing Analytics Simulation

Program Feature

Quarter 1: Search Engine Marketing

Subjects
Introduction to Search Engine Optimization
On-page SEO
Off-page SEO
SEO Analytics and Tools
Mimic Social Simulation
New Website: Design & Architecture
Introduction to Paid Search
Google Ads
Amazon Marketing Services
Display Advertising & Shopping Ads
Paid Search Analytics
Programmatic Buying
Mimic Pro Simulation

Quarter 2: Digital Marketing Analytics

Subjects
Introduction to Digital Marketing Analytics Digital Consumer and Consumer Data
Data Technologies and Marketing Data Platforms
Measurement Model & Data-driven decisions
Data Analysis
Decision Optimization and Data Visualization
Metrics, dimensions, KPIs and Interpretation for POEM media
Mimic Digital Marketing Analytics Simulation

ELIGIBILITY & PROGRAM FEE

  • HSC/10+2 from a recognized board
  • SSC + 2 years of experience

Program Fees | Full Payment ( in INR )

52,500 /-
*Excluding GST  

Program Fees | Term-Wise payment ( in INR )

27,500/-
*Excluding GST  
  • Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
  • An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
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