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Program Features

Program Highlights:

The program allows participants to:

  • Understand the working of search engines and search engine algorithms
  • Understand how to optimise web presence using on-page and off-page Search Engine Optimisation (SEO) techniques
  • Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
  • Be proficient in the Google Ads platform by gaining hands-on experiential learning in a simulated environment
  • Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
  • Devise social media marketing strategy and content strategy for each of the above platforms

 

Learning Outcomes

Upon completion, students are expected to be capable of:

  • Creating a web presence which is optimized for search engines using on-page and off-page search engine optimization techniques
  • Applying best practices to create compelling search ads, display ads, shopping ads
  • Applying skills needed to attempt Google Ads Certifications
  • Understanding how to leverage social media channels over in the overall media mix
  • Analyzing the nuances of different social media platforms and the accompanying content strategies
  • Creating effective strategies across Social Media platforms to engage new and existing audiences whilst achieving business goals
  • Applying skills needed to create, distribute and amplify valuable content using content creation tools and distribution platforms

 

The Stukent Edge:

  • Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
  • Stay Current: Curriculum updated to include industry developments every six months.
  • Lifetime access: Get a lifetime right to use the course content after you finish the course.

 

Hands-on Learning with World’s Leading Simulation Program

Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.

  • MIMIC Pro Simulation
  • MIMIC Social Simulation

Program Structure

Quarter 1: Search Engine Marketing

Subjects
Introduction to Search Engine Optimization
On-page SEO
Off-page SEO
SEO Analytics and Tools
New Website: Design & Architecture
Introduction to Paid Search
Google Ads
Amazon Marketing Services
Display Advertising & Shopping Ads
Paid Search Analytics
Programmatic Buying
Mimic Pro Simulation

Quarter 2: Social Media and Content Marketing

Introduction to Social Media
Organic Social Social Media Platforms Content Strategy for each
Personal Brand Management & Influencer Marketing
Paid Social & Social Media Campaign Management
Mimic Social Simulation

Eligibility & Program Fee

  • HSC/10+2 from a recognized board
  • SSC + 2 years of experience
  • Program Fees | Full Fee payment ( in INR )

    52,500

    *Excluding GST

  • Program Fees | Term-wise Fee payment ( in INR )

    27,500

    *Excluding GST

  •  
  • An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
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