Certificate Program in Social Media Content Marketing

Certificate in Social Media & Content Marketing

3 Months

January, 2023

The program allows participants to:
Understand how social media has disrupted traditional marketing
Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
Devise social media marketing strategy and content strategy for each of the above platforms
Develop your personal brand using social media, and understand how to become an influencer
Understand social media campaign management and advertising on each social media platform
Measure success and optimise paid social using analytics and reporting
Understand the framework for creating content that is engaging, valuable and shareable
Understand how to devise a wholesome content marketing strategy for different platforms

Upon completion, students are expected to be capable of:
Understanding how to leverage social media channels over in the overall media mix
Analyzing the nuances of different social media platforms and the accompanying content strategies
Understanding of the content creation process and corresponding tools
Evaluating, analyzing, and optimizing social media ad campaigns end to end
Creating effective strategies across Social Media platforms to engage new and existing audiences whilst achieving business goals
Applying skills required to attempt Facebook Blueprint Certifications
Creating content marketing strategy for various digital marketing channels
Applying skills needed to create, distribute and amplify valuable content using content creation tools and distribution platforms
The Stukent Edge:
Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
Stay Current: Curriculum updated to include industry developments every six months.
Lifetime access: Get a lifetime right to use the course content after you finish the course.
Hands-on Learning with World’s Leading Simulation Program
Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.
MIMIC Pro Simulation
MIMIC Social Simulation

Subjects
Introduction to Social Media
Organic Social Social Media Platforms Content Strategy for each
Personal Brand Management & Influencer Marketing
Paid Social & Social Media Campaign Management
Mimic Social Simulation
Introduction to Paid Search
Google Ads Google Ads
Amazon Marketing Services
Display Advertising & Shopping Ads
Paid Search Analytics
Programmatic Buying
Mimic Pro Simulation

27,500/-
_{*Excluding GST}

Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.