Diploma in Marketing Management

Duration

1 Year

Saturday, November 12, 2022

The program allows participants to:
The one-year Diploma in Marketing Management provides an understanding of the key concepts and terminology used in marketing.
Understand the role and function of marketing within organisations.
Explore the factors that influence consumer behaviour, organisational behaviour & sales management

Effectively devise an integrated & cost-effective marketing plan.
Effectively monitor, measure and adapt the marketing plan for continuous improvement.

Subjects	Credits
Management Theory & Practice	4
Organisational Behaviour	4
Marketing Management	4
Business Economics	4
Financial Accounting & Analysis	4
Information Systems for Managers	4

Bachelor’s Degree (10+2+3) in any discipline from a recognized University or an equivalent degree recognized by AIU
H.S.C plus 2 years of work experience
S.S.C plus 3 years of Diploma recognized by AICTE and 2 years of work experience

77,500/- _Pro#
_{65,500 Prime※}

41,000 _Pro#
_{35,500 Prime※}

Students can choose from two lecture delivery modes: Pro & Prime
# Pro : The Pro mode allows students to access live-interactive lectures as well as view recorded lectures
※ Prime: The Prime delivery mode allows students to view recorded lectures
※ Prime+ : The Prime+ mode allows students to choose access for live-interactive lectures of their choice.
Note: To get a detailed understanding of the fee structure, contact a student counsellor.
Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.