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Diploma in Marketing Management

Diploma in Marketing Management

Duration

1 Year

Batch Starts

January, 2023

Program Feature

Highlights:

  • The program allows participants to:
  • The one-year Diploma in Marketing Management provides an understanding of the key concepts and terminology used in marketing.
  • Understand the role and function of marketing within organisations.
  • Explore the factors that influence consumer behaviour, organisational behaviour & sales management

Outcomes:

  • Effectively devise an integrated & cost-effective marketing plan.
  • Effectively monitor, measure and adapt the marketing plan for continuous improvement.

Program Structure

Semester 1

SubjectsCredits
Management Theory & Practice4
Organisational Behaviour4
Marketing Management4
Business Economics4
Financial Accounting & Analysis4
Information Systems for Managers4

Semester 2

SubjectsCredits
Digital Marketing4
Consumer Behaviour4
Sales Management4
Marketing Strategy4
Marketing Research4
Business Law4

ELIGIBILITY & PROGRAM FEE

  • Bachelor’s Degree (10+2+3) in any discipline from a recognized University or an equivalent degree recognized by AIU
  • H.S.C plus 2 years of work experience
  • S.S.C plus 3 years of Diploma recognized by AICTE and 2 years of work experience

Program Fee (in INR)

77,500/- Pro#
65,500 Prime※

Program Fee (in INR)

41,000 Pro#
35,500 Prime※
  • Students can choose from two lecture delivery modes: Pro & Prime
  • # Pro : The Pro mode allows students to access live-interactive lectures as well as view recorded lectures
  • ※ Prime: The Prime delivery mode allows students to view recorded lectures
  • ※ Prime+ : The Prime+ mode allows students to choose access for live-interactive lectures of their choice.
  • Note: To get a detailed understanding of the fee structure, contact a student counsellor.
  • Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
  • An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
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