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Program Features

Highlights:

  • The one-year Diploma in Marketing Management provides an understanding of the key concepts and terminology used in marketing.
  • Understand the role and function of marketing within organisations.
  • Explore the factors that influence consumer behaviour, organisational behaviour & sales management

Outcomes:

  • Effectively devise an integrated & cost-effective marketing plan.
  • Effectively monitor, measure and adapt the marketing plan for continuous improvement.

Program Structure

Semester 1

Subjects Credits
Management Theory and Practice 4
Organisational Behaviour 4
Marketing Management 4
Business Economics 4
Financial Accounting & Analysis 4
Information Systems for Managers 4

Semester 2

Subjects Credits
Digital Marketing 4
Consumer Behaviour 4
Sales Management 4
Marketing Strategy 4
Marketing Research 4
Business Law 4

Eligibility & Program Fee

  • Bachelor’s Degree (10+2+3) in any discipline from a recognized University or an equivalent degree recognized by AIU
    OR
  • H.S.C plus 2 years of work experience
    OR
  • S.S.C plus 3 years of Diploma recognized by AICTE and 2 years of work experience
  • Full Fee Payment (in INR)

    77,500 Pro#

    65,500 Prime※

  • Semester-wise fee payment (in INR)

    41,000 Pro#

    35,000 Prime※

Students can choose from two lecture delivery modes: Pro & Prime
# Pro : The Pro mode allows students to access live-interactive lectures as well as view recorded lectures
※ Prime: The Prime delivery mode allows students to view recorded lectures
※ Prime+ : The Prime+ mode allows students to choose access for live-interactive lectures of their choice.
Note: To get a detailed understanding of the fee structure, contact a student counsellor.

  • Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
  • An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
  • The University offers special incentives to our armed forces with a 20% concession on the program fee.
  • The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
  • In addition, Students need to pay an examination fee of Rs 600/- per subject.
  • Now avail loan facility to pay fees for the Program even without a credit card.
  • EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank.
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