MBA Marketing Management
MBA Marketing Management
Duration:
2 Year, ODL Mode
Batch Starts
January, 2023
Finance option
Availabe
Program Structure
Highlights:
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The two-year M.B.A degree program (ODL mode) offers a deeper understanding of the various functions and principles of marketing, which can be practically applied in the corporate world.
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Updated courseware to keep in step with the changing business landscape.
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Explore contemporary marketing techniques and offers an understanding of marketing at a regional and global level.
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Understand the concepts of management and integrate them with marketing management.
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Effectively navigate the marketing segment which includes both traditional and modern-day marketing.
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Successful completion of this program shall entitle you to a Master of Business Administration (Distance) degree certification
Outcome:
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Effectively develop a marketing plan that is cost conservative which also delivers optimum results
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Skilfully identify the target markets and craft communication that talks to them in their language
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Develop effective marketing strategies & integrated marketing campaigns
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Strengthen existing relationships with customers & convert them into brand advocates.
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Give you an edge over the competition and help you create a path for a successful business career
Program Feature
Semester 1
| Subject | Credit |
|---|---|
| Management Theory & Practice | 4 |
| Information Systems for Managers | 4 |
| Organisational Behaviour | 4 |
| Marketing Management | 4 |
| Business Economics | 4 |
| Financial Accounting & Analysis | 4 |
Semester 2
| Subject | Credits |
|---|---|
| Business Communication | 4 |
| Essentials of HRM | 4 |
| Business Law | 4 |
| Strategic Management | 4 |
| Operation Management | 4 |
| Decision Science | 4 |
Semester 3
| Subject | Credits |
|---|---|
| Brand Management | 4 |
| Consumer Behaviour | 4 |
| Marketing Strategy | 4 |
| Customer Relationship Management | 4 |
| Sales Management | 4 |
| International Marketing | 4 |
Semester 4
| Subject | Credit |
|---|---|
| Service Marketing | 4 |
| Marketing Reasarch | 4 |
| Digital Marketing | 4 |
| Business: Ethics, Governance and Risk | 4 |
| Research Methodology | 4 |
| Project | 4 |
ELIGIBILITY & PROGRAM FEE
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Bachelor’s Degree (10+2+3) in any discipline from any recognised University or an equivalent degree recognised by Association of Indian Universities (AIU) with minimum 50% marks at Graduation Level.
Option 1: Full Payment (in INR)
168,000
Pro#
144,000 Prime*
144,000 Prime*
Option 2: Annual Payment (in INR)
91,000
Pro#
79,000 Prime*
No of Year 2
79,000 Prime*
No of Year 2
Option 3: Semester-Wise Fee Payment (in INR)
48,000
Pro#
42,000 Prime*
No. of Semesters:4
42,000 Prime*
No. of Semesters:4
Students can choose from two lecture delivery modes: Pro & Prime
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Pro : The Pro mode allows students to access live-interactive lectures as well as view recorded lectures
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Prime: The Prime delivery mode allows students to view recorded lectures
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Prime+ : The Prime+ mode allows students to choose access for live-interactive lectures of their choice.
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Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
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An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
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Download detail fee information
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The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
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In addition, Students need to pay an examination fee of Rs 600/- per subject.
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Now avail loan facility to pay fees for the Program even without a credit card.
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EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, SBI, Kotak Mahindra Bank.
