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Program Features

Highlights:

  • The two-year M.B.A degree program offers a deeper understanding of the various functions and principles of marketing, which can be practically applied in the corporate world.
  • Updated courseware to keep in step with the changing business landscape.
  • Explore contemporary marketing techniques and offers an understanding of marketing at a regional and global level.
  • Understand the concepts of management and integrate them with marketing management.
  • Effectively navigate the marketing segment which includes both traditional and modern-day marketing.
  • Successful completion of this program shall entitle you to a Master of Business Administration (Distance) degree certification

Outcomes:

  • Effectively develop a marketing plan that is cost conservative which also delivers optimum results
  • Skilfully identify the target markets and craft communication that talks to them in their language
  • Develop effective marketing strategies & integrated marketing campaigns
  • Strengthen existing relationships with customers & convert them into brand advocates.
  • Give you an edge over the competition and help you create a path for a successful business career

Program Structure

Semester 1

Subjects Credits
Management Theory and Practice 4
Organisational Behaviour 4
Marketing Management 4
Business Economics 4
Financial Accounting & Analysis 4
Information Systems for Managers 4

Semester 2

Subjects Credits
Business Communication 4
Essentials of HRM 4
Business Law 4
Strategic Management 4
Operations Management 4
Decision Science 4

Semester 3

Subjects Credits
Brand Management 4
Consumer Behaviour 4
Marketing Strategy 4
Customer Relationship Management 4
Sales Management 4
International Marketing 4

Semester-4

Subjects Credits
Services Marketing 4
Marketing Research 4
Digital Marketing 4
Business: Ethics, Governance & Risk 4
Research Methodology 4
Project 4

Eligibility & Program Fee

  • Bachelor’s Degree (10+2+3) in any discipline from any recognised University or an equivalent degree recognised by Association of Indian Universities (AIU) with minimum 50% marks at Graduation Level.
    OR
  • Bachelor’s Degree (10+2+3) in any discipline from any recognised University or equivalent degree recognised by Association of Indian Universities (AIU) with less than 50% marks at Graduation level and a minimum of 2 years of work experience.
  • Option 1 : Full Fee Payment (in INR)

    144,000 Pro#

    120,000 Prime※

  • Option 2 : Annual payment (in INR)

    77,500 Pro#

    65,500 Prime※

    No. of Years 2

  • Option 3: Semester-wise fee payment (in INR)

    41,000 Pro#

    35,000 Prime※

    No. of Semesters 4

Students can choose from two lecture delivery modes: Pro & Prime
# Pro : The Pro mode allows students to access live-interactive lectures as well as view recorded lectures
※ Prime: The Prime delivery mode allows students to view recorded lectures
※ Prime+ : The Prime+ mode allows students to choose access for live-interactive lectures of their choice.
Note: To get a detailed understanding of the fee structure, contact a student counsellor.

  • Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
  • An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
  • Download detail fee information 
  • The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of "SVKM’s NMIMS" payable at Mumbai.
  • In addition, Students need to pay an examination fee of Rs 600/- per subject.
  • Now avail loan facility to pay fees for the Program even without a credit card.
  • EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, SBI, Kotak Mahindra Bank.
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