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MBA Marketing Management

MBA Marketing Management

Duration:

2 Year, ODL Mode

Batch Starts

January, 2023

Finance option

Availabe

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Program Feature

Program Structure

Eligibility & Program Fee

Program Structure Program Feature Eligibility & Program Fee

Program Structure

Highlights:

  • The two-year M.B.A degree program (ODL mode) offers a deeper understanding of the various functions and principles of marketing, which can be practically applied in the corporate world.
  • Updated courseware to keep in step with the changing business landscape.
  • Explore contemporary marketing techniques and offers an understanding of marketing at a regional and global level.
  • Understand the concepts of management and integrate them with marketing management.
  • Effectively navigate the marketing segment which includes both traditional and modern-day marketing.
  • Successful completion of this program shall entitle you to a Master of Business Administration (Distance) degree certification

Outcome:

  • Effectively develop a marketing plan that is cost conservative which also delivers optimum results
  • Skilfully identify the target markets and craft communication that talks to them in their language
  • Develop effective marketing strategies & integrated marketing campaigns
  • Strengthen existing relationships with customers & convert them into brand advocates.
  • Give you an edge over the competition and help you create a path for a successful business career

Program Feature

Semester 1

SubjectCredit
Management Theory & Practice
4
Information Systems for Managers4
Organisational Behaviour4
Marketing Management4
Business Economics
4
Financial Accounting & Analysis
4

Semester 2

Subject Credits
Business Communication4
Essentials of HRM4
Business Law4
Strategic Management4
Operation Management4
Decision Science4

Semester 3

Subject Credits
Brand Management4
Consumer Behaviour4
Marketing Strategy4
Customer Relationship Management4
Sales Management4
International Marketing4

Semester 4

Subject Credit
Service Marketing4
Marketing Reasarch4
Digital Marketing4
Business: Ethics, Governance and Risk4
Research Methodology4
Project4

ELIGIBILITY & PROGRAM FEE

  • Bachelor’s Degree (10+2+3) in any discipline from any recognised University or an equivalent degree recognised by Association of Indian Universities (AIU) with minimum 50% marks at Graduation Level.

Option 1: Full Payment (in INR)

168,000 Pro#
144,000 Prime*

Option 2: Annual Payment (in INR)

91,000 Pro#
79,000 Prime*
No of Year 2

Option 3: Semester-Wise Fee Payment (in INR)

48,000 Pro#
42,000 Prime*
No. of Semesters:4
Students can choose from two lecture delivery modes: Pro & Prime
  • Pro : The Pro mode allows students to access live-interactive lectures as well as view recorded lectures
  • Prime: The Prime delivery mode allows students to view recorded lectures
  • Prime+ : The Prime+ mode allows students to choose access for live-interactive lectures of their choice.
  • Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
  • An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
  • Download detail fee information
  • The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
  • In addition, Students need to pay an examination fee of Rs 600/- per subject.
  • Now avail loan facility to pay fees for the Program even without a credit card.
  • EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, SBI, Kotak Mahindra Bank.
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