Program Features
Highlights:
- During this 12-month program, you will understand the working of search engines and search engine algorithms.
- Learn how to effectively optimise web presence using on-page and off-page Search Engine Optimisation (SEO) techniques.
- Understand and explore different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube.
- Know how to strategically devise social media marketing plan and content marketing for each of the above platforms.
- Understand how to conceptualise and create digital strategies across touchpoints– Search, Social, Display, Mobile and Videos.
- Efficiently plan and optimize media mix and budget allocation using marketing technology tools.
- Systematically, build consumer loyalty digitally and drive brand advocacy.
- Recognise emerging trends and technologies like Programmatic Ad Buying, Chatbot, Digital Wallets and Marketing Automation.
- Learn to implement digital campaigns in a simulated environment for hands-on learning.
- Understand how to interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights.
Outcomes:
- Ability to create marketing strategies, which include defining goals, planning, analysing, developing, implementing and evaluating plans to achieve business goals
- Aptness to effectively apply best practices to create compelling search ads, display ads, shopping ads
- Ability to optimise search advertising campaigns, with a special focus on Google AdWords for end-to-end campaign management.
- Proficiency to plan effective strategies across social media platforms (Facebook, Twitter, Instagram and LinkedIn) to engage new and existing audiences whilst achieving business goals.
- Strategically build plans for omnichannel marketing and integrate with CRM and email tools.
- Understanding how to leverage 1st and 3rd party data and use analytic tools to meet marketing and business goals.
- Efficacy in implementing new media buying methods like programmatic ad buying, real-time bidding etc.
- Ability to apply skills needed to navigate analytics tools like Google Analytics, SEMRush, Facebook Analytics, etc
The Stukent Edge:
- Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
- Stay Current: Curriculum updated to include industry developments every six months.
- Lifetime access: Get a lifetime right to use the course content after you finish the course.
Hands-on Learning with World’s Leading Simulation Program
Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.
- MIMIC Pro
- MIMIC Digital Marketing Analytics
- MIMIC Social
Quarter 1: Search Engine Marketing
Eligibility & Program Fee
- Bachelor’s Degree in any discipline from recognised University or equivalent degree recognised by AIU
OR - H.S.C plus preferably 2 years of work experience
OR - S.S.C plus 3 years of Diploma recognised by AICTE and preferably 2 years of work experience
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Option 1: One-time Full payment (in INR)
99,000/- Full Fee
PaymentAdmission Processing Fee : 1,200/-
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Option 2: Term-Wise Fee payment
One term fee
(in INR)27,500/-
Admission Processing Fee : 1,200/-
- An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
