How Online PGDM in Marketing & Sales Will Enhance Your Marketing Skills?
Do you envision yourself solving real business challenges amid a diverse range of business areas?
The Postgraduate Diploma in Management (PGDM) emphasises managerial expertise and industry experience, equipping you for senior roles in the marketing field.
However, PGDM in Marketing is a specialised course of study, where you learn about consumer behaviour and create products that most customers want to buy. Mainly, the marketing topics cover advertising, branding, market research and marketing globally and online, among other related topics.
This course offers the foundation of a growing career in marketing and business. As we read further, you’ll understand how Online PGDM in Marketing & Sales will provide mastery over the range of multidisciplinary skills, as well as your ability to think and work more strategically.
Now that you have a gist of the program, let’s further break down the highlights, advantages, career opportunities, and more to transform your PGDM career.
Online PGDM in Marketing & Sales Program: Key Highlights
Before moving ahead, let’s understand the key highlights of the Online PGDM in Marketing & Sales Program.
| Parameters | Details |
| Course Name | Online PGDM in Marketing & Sales |
| Course Duration | Two-year full-time course |
| Exam Type | Individuals must appear for national / state / institute-level entrance exams such as CAT, XAT, etc. |
| Eligibility | The admission requirements for enrolling in the PGDM in Marketing course are:
|
| Course Fee in INR | 70,000 to 3,00,000 |
| Job Roles | Marketing Executive, Market Research Analyst, Marketing Manager, Brand Manager, New Product Manager, Marketing Communications Manager, Sales Manager, etc. |
| Avg Salary in INR | An online PGDM in Marketing & Sales offers an average salary of ₹6.94 lakhs, with a promising annual growth rate of around 35%. |
| Top Recruiters |
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Understanding Online PGDM in Marketing & Sales?
Before moving forward, let’s know the basics of the Online PGDM in Marketing & Sales program.
A PGDM in Marketing & Sales is designed for expert professionals to build their skills that are trending in the business landscape.
- Consumer behavior
- Branding and positioning
- Digital marketing and analytics
- Sales management and strategies
- Market research and forecasting
- Retail and distribution management
Unlike a traditional MBA, a PGDM program is robust and offers industry-based learning experiences, which often keep changing with the market demands. With its online mode services, it’s more flexible and easy to grasp, interactive sessions and enjoy mindful learning.
It allows learners to study from anywhere without having to quit their jobs or compromise their personal responsibilities.
Benefits Of Doing PGDM In Marketing
Before moving ahead, let’s understand what Uber, Coca-Cola and Amazon have in common. Answer: A Marketing Team.
The marketing field is a significant business field worldwide, offering various career opportunities. Many major companies have an in-house marketing team, as well as multiple boutique marketing teams worldwide.
Therefore, a PGDM in Marketing not only boosts career growth but also provides several valuable learning benefits.
- Diverse career options: Upon completing a PGDM in Marketing, you’ll get numerous career opportunities, including job roles like marketing specialist, data analyst, brand manager, product marketing manager, marketing coordinator, and marketing manager.
- In-demand course: Marketing is essential to nearly every company, which makes it in demand in the business market. Pursuing an online PGDM in Marketing & Sales can equip you with the vital skills and knowledge necessary to secure a solid career path in the competitive job market.
- Development of new ideas: Marketing is a dynamic field that drives companies to create innovative ideas, resulting in the launch of new products and services. Marketing executives play a crucial role in highlighting the uniqueness and advantages of their offerings, enabling businesses to stand out from the competition.
- Improving economy: An Online PGDM in Marketing & Sales contributes significantly to driving the nation’s economy. At its core, marketing focuses on promoting a company’s products to meet customer needs and wants. When the right product reaches an organisation at the right time, the chances of sales increase.
- All-round skill development: A marketing degree equips students to think critically and act as well-rounded professionals. Marketers not only excel in data interpretation but also bring strategic thinking that transforms analytics into actionable business strategies.
Career Opportunties After Online PGDM in Marketing & Sales
Once the PGDM program is completed, you can choose a job position that aligns with your career aspirations.
| Job Roles | Avg. Salary in INR |
| Brand Manager | 16,50,000 |
| Digital Marketing Manager | 9,00,000 |
| Marketing Manager | 14,00,000 |
| Content Marketing Strategist | 7,00,000 |
| Market Research Analyst | 5,00,000 |
| Sales Manager | 10,00,000 |
| SEO Specialist | 7,00,000 |
| Product Manager | 22,00,000 |
Please Note: The salaries mentioned above are subject to change and can vary according to educational background, work experience and location.
Top Companies for PGDM Marketing Graduates
If you aspire to work in a Fortune 500 company, a PGDM will help you get noticed and offer practical knowledge that you’ll need for advancement, especially if you’re eyeing the C-suite. The following companies provided below recruit actively and are among the top employers of PGDM:
- Google: Google India Private Limited focuses on mobile internet usage, small and medium-sized businesses, and online video growth. The Google headquarters is in Bengaluru.
- Amazon: Amazon.com, Inc. is a U.S.-based multinational technology company headquartered in Seattle, Washington, specialising in e-commerce, cloud computing, digital streaming, and artificial intelligence. Its Indian headquarters is located in Bengaluru.
- American Express: American Express (India) Private Limited is a multinational financial services company with its headquarters in New York City, United States of America. In India, it is based in Gurugram, Haryana.
Today, the company has expanded its services to more than 18 countries worldwide. - Make My Trip: Make My Trip is an Indian Travel Company, and its headquarters are based in Gurugram, Haryana.
Future Scope & Demand of PGDM Marketing
The scope of a PGDM degree is evolving extensively, which opens up a wide range of career opportunities in various industrial fields such as FMCG, IT, Banking, Manufacturing, Consulting and more. This degree helps learners to develop into effective leaders and gives them the tools they need to thrive in today’s modern business landscape.
On the other hand, the demand for Online PGDM in Marketing & Sales is surging as more business professionals seek diverse skills and experience in the modern business world’s dynamic environment.
The PGDM Programs equip learners with the skills and knowledge required to address real-world business challenges, making it a highly desirable job market.
Best Courses After Online PGDM in Marketing & Sales
As the old adage goes, learning never stops. If you want to take your study life ahead even after qualifying for your PGDM in Marketing program, you can opt for courses such as:
- Doctor of Business Administration (DBA)
- Doctor of Philosophy (PhD) in Management
- Doctoral Programme in Management
- Doctorate in Management Studies
Conclusion
A PGDM in Marketing is a cutting-edge 21st-century course to empower your skills and knowledge to succeed in the modern world. You’ll be offered multiple networking opportunities to accelerate your career, whether as a manager within the private or public sector, and to help you develop your own entrepreneurial industry.
Apply for an Online PGDM in Marketing & Sales from leading institutes such as SCDL, NMIMS, and Amity University, which offer industry-based learning and guidance. In the ever-challenging world of business, a PGDM degree will help to cultivate your thinking power effectively and help you make informed decisions.
Start your academic journey today to change the way you think and work in the dynamic, evolving world.
Frequently Asked Questions
Q1. How can you improve your marketing skills?
The key skills in the marketing field are:
- Communication
- Empathy
- Critical Thinking and Problem-Solving
- Teamwork
- Organisation and Time Management
Q2. Is PGDM in marketing worth it?
Yes. A PGDM in Marketing gives you practical skills and industry exposure. It helps you get top jobs and build a future-ready career.
Q3. Why is the PGDM Marketing & Sales Online course important?
A PGDM is not just about theoretical knowledge. It focuses on developing essential skills, such as leadership, communication, and problem-solving, which are crucial for managerial roles. Students gain exposure to industry experts, alumni, and peers, building a strong network that proves valuable throughout their professional journey.
Q4. Which specialisation is best in Online PGDM in Marketing & Sales?
The best PGDM specialisation depends on your career goals, interests, and strengths, with high-demand options including Business Analytics, Finance, Marketing, and Operations & Supply Chain Management.
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Chandrika Badaik
Chandrika Badaik is a writer known for her literary reflection and holds the designation of Content Writer at Hike Education, Gurugram. She pursued her education at Pondicherry University and followed her passion by studying Journalism and Mass Communication.
She blends her love for English literature with her writing skills. Through her blogs, she empowers learners with career insights and trending business knowledge.
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