Online MBA in Digital Marketing: Course, Admission 2024, Fees, Career
An MBA in Digital Marketing is one of the most widely sought programs in today’s rapidly evolving business world. As the internet has become an indispensable part of life, businesses are shifting operations and marketing into the online domain as well.
There is a great need for professionals who can efficiently manage this online marketing campaign. An Online MBA helps build skill sets and knowledge about managing it.
Many universities and colleges in India now offer online MBAs in digital marketing for busy working professionals and students on the go, so they will never miss the opportunity to attain the qualification without having to go to a physical class.
This guide will explain the details of the program, including admission processes, fees, and the potential for a rewarding career in Digital Marketing.
What is an MBA in Digital Marketing?
An MBA in Digital Marketing is a two-year postgraduate course intended to endow the student with profound knowledge of digital marketing strategies, tools, and techniques.
The course will cover topics such as search engine optimisation (SEO), social media marketing, email marketing, online advertisement, content creation, and more. It will equip the student with both theoretical knowledge and practical skills that are sufficient for any challenge that arises from a career in Digital Marketing.
Companies’ use of digital channels in marketing products and services has increased significantly with each passing day.
Therefore, there has been a growing requirement for professionals who understand the subtle aspects of digital marketing. An online MBA in digital marketing prepares a person for a dynamic and evolving industry where your skills are always in demand.
Why Online MBA in Digital Marketing?
There are various reasons why pursuing an Online MBA in Digital Marketing is good for anyone who wants to participate in the program:
- Flexibility: Flexibility is one of the biggest advantages of pursuing an Online MBA. A person can study at his own pace from anywhere without relocating or quitting his job.
- Industry-Accommodative Curriculum: The MBA in Digital Marketing curriculum is designed and developed according to the latest industry trends and developments. You will be updated with the latest tools, platforms, and strategies used by digital marketing professionals.
- Cost Affordability: An Online MBA is normally cheaper than an MBA. You do not have to incur additional transportation and accommodation costs due to the presence of fixed-time classes.
- Networking Opportunities: Some universities still give students a platform to interact with classmates and the industries. This may help you build relationships that will be of great value in your career in Digital Marketing.
- Practical Exposure: Several programs comprise internships, live projects, or case studies that provide exposure to working students to actual digital marketing challenges.
MBA in Digital Marketing Course Structure
The MBA in Digital Marketing course is structured to provide a blend of theoretical knowledge and practical skills. The program typically spans two years and is divided into four semesters. The first year usually covers general management subjects, while the second year focuses on specialised topics in digital marketing.
Here is a breakdown of the key subjects you may encounter in an Online MBA in Digital Marketing:
General Management Subjects (First Year)
- Marketing Management
- Financial Accounting
- Organisational Behavior
- Human Resource Management
- Business Communication
- Managerial Economics
Specialized Digital Marketing Subjects (Second Year)
- Search Engine Optimization (SEO)
- Social Media Marketing
- Content Marketing
- Email Marketing
- Pay-Per-Click (PPC) Advertising
- Web Analytics
- E-commerce and Online Business Strategies
- Mobile Marketing
- Digital Branding
- Customer Relationship Management (CRM) in Digital Marketing
Admission Process for MBA in Digital Marketing (2024)
The admission process for admission process for the Online MBA in Digital Marketing is relatively straightforward, but it can vary depending on the institution. Below are the general steps you need to follow to secure admission in 2024:
Eligibility Criteria
- Educational Qualifications: Candidates must have a bachelor’s degree from a recognised university in any discipline in any discipline. Some institutions may require a minimum percentage (usually 50%) in the qualifying examination.
- Work Experience: While not mandatory, having some work experience can be an added advantage. Some universities may prefer candidates with at least 1-2 years of professional experience in marketing or related fields.
Entrance Exams
- Many universities require candidates to appear for entrance exams like CAT, MAT, XAT, GMAT, or university-specific exams. However, universities may waive the entrance exam requirement for Online MBA programs for Online MBA programs or have their own selection criteria.
Application Process
- Candidates must fill out an online application form on the university’s website. The form will ask for details about your educational background, work experience, and entrance exam scores (if applicable).
Selection Process
- After submitting your application, the university may conduct a round of interviews or group discussions to evaluate your communication skills and suitability for the program. Some institutions also assess applicants based on their statement of purpose (SOP) or resume.
Final Admission
- Once selected, you will receive an offer letter from the institution. You can confirm your admission by paying the admission fees.
Top 10 Colleges Offering Online MBA in Digital Marketing in India
Here is a list of the top 10 colleges in India that offer an Online MBA in Digital Marketing:
| Rank | College Name | Location | Approx. Fees (INR) |
| 1. | Amity University Online | Noida | 2 Lakhs |
| 2. | NMIMS CDOE | Mumbai | 3.5 Lakhs |
| 3. | Jain University Online | Bangalore | 1.75 Lakhs |
| 4. | Manipal University Jaipur | Jaipur | 2.6 Lakhs |
| 5. | ICFAI University Online | Hyderabad | 2 Lakhs |
| 6. | Chandigarh University Distance Learning | Chandigarh | 1.8 Lakhs |
| 7. | IGNOU School of Management Studies | New Delhi | 37,800 |
| 8. | DY Patil University Online | Mumbai | 1.2 Lakhs |
| 9. | Bharathidasan University | Tamil Nadu | 60,000 |
These colleges are renowned for their Online MBA programs, offering a comprehensive curriculum that can help you build a strong career in Digital Marketing.
Career Opportunities with Salary After an MBA in Digital Marketing
Pursuing an MBA in Digital Marketing opens up various career opportunities across various industries. With the digital economy growing rapidly, the demand for skilled digital marketers is higher than ever.
After completing an Online MBA in this field, you can explore various roles that offer exciting job profiles and come with competitive salaries. Below is a detailed overview of the top career options you can pursue after completing your MBA in Digital Marketing, along with their average salary in India.
1. Digital Marketing Manager
As a Digital Marketing Manager, you will create and execute a company’s entire online marketing strategy.
This includes overseeing digital marketing campaigns, managing a team of digital marketers, analysing marketing data, and ensuring that all digital channels are optimised for better performance. This role is one of the most prominent positions in the digital marketing industry.
- Average Salary: INR 6-12 Lakhs per annum
- Experience Required: 3-7 years
2. SEO Specialist
SEO Specialists play a crucial role in improving a website’s visibility on search engines like Google. They optimise website content, structure, and keywords to ensure it ranks higher in search engine results. This technical role requires in-depth knowledge of search engine algorithms and best practices.
- Average Salary: INR 3-6 Lakhs per annum
- Experience Required: 2-5 years
3. Social Media Manager
A Social Media Manager is responsible for creating and managing content across social media platforms like Facebook, Instagram, Twitter, LinkedIn, and more. Their main goal is to engage the audience, build brand awareness, and drive traffic to the company’s website or landing pages through social media strategies.
- Average Salary: INR 4-7 Lakhs per annum
- Experience Required: 2-5 years
4. Content Marketing Manager
A Content Marketing Manager focuses on developing high-quality, engaging content that attracts and retains the target audience. They oversee content creation for blogs, social media, email newsletters, and other digital platforms. This role requires creativity, strategic thinking, and excellent writing skills.
- Average Salary: INR 5-10 Lakhs per annum
- Experience Required: 3-6 years
5. PPC (Pay-Per-Click) Specialist
PPC Specialists manage online advertising campaigns on platforms like Google Ads, Facebook Ads, and other pay-per-click services. They maximise ROI (Return on Investment) by targeting the right audience with well-optimized ad campaigns. This role involves extensive data analysis and an understanding of audience behavior.
- Average Salary: INR 4-8 Lakhs per annum
- Experience Required: 2-5 years
6. Email Marketing Specialist
Email Marketing Specialists design and execute email marketing campaigns that nurture leads and convert them into customers. They also analyse email performance metrics and adjust strategies to improve open rates, click-through rates, and conversions.
- Average Salary: INR 3-6 Lakhs per annum
- Experience Required: 1-4 years
7. E-commerce Manager
E-commerce Managers manage a company’s online sales and marketing activities. They optimise the user experience on e-commerce websites, oversee product listings, manage inventory, and ensure smooth online transactions. This role is crucial in industries like retail, fashion, and electronics.
- Average Salary: INR 6-10 Lakhs per annum
- Experience Required: 3-7 years
8. Analytics Manager
Analytics Managers analyse data from various digital marketing campaigns to assess their effectiveness and suggest improvements. They use data-driven insights to optimise marketing strategies and enhance user experience. This role requires a strong understanding of web analytics tools like Google Analytics and other data visualisation platforms.
- Average Salary: INR 8-15 Lakhs per annum
- Experience Required: 4-8 years
9. Digital Branding Consultant
A Digital Branding Consultant helps companies develop and manage their online brand identity. They ensure that all online marketing efforts align with the company’s branding strategy. This involves working closely with marketing teams to build a consistent brand voice and maintain a positive online reputation.
- Average Salary: INR 5-12 Lakhs per annum
- Experience Required: 4-7 years
10. Freelancer or Entrepreneur
After completing an MBA in Digital Marketing, many professionals choose to work as freelancers or start their digital marketing agencies.
This career path offers flexibility, freedom to choose clients, and the potential to earn based on the number of projects you handle. Entrepreneurs in this field can build their businesses by offering specialised digital marketing services to companies of all sizes.
- Average Salary: Varies based on projects and clients
- Experience Required: Can start as a fresher or with experience
Additional Career Paths
Beyond these specific roles, there are several other positions in the digital marketing industry that you can explore:
- Affiliate Marketing Manager: INR 4-8 Lakhs per annum
- Influencer Marketing Manager: INR 3-7 Lakhs per annum
- Web Content Manager: INR 5-9 Lakhs per annum
- Mobile Marketing Specialist: INR 4-7 Lakhs per annum
Factors Affecting Salary
The salary in digital marketing roles can vary based on several factors:
- Experience: As with any field, more experienced professionals tend to earn higher salaries. Entry-level professionals may start with INR 3-4 Lakhs, but with 3-5 years of experience, salaries can rise significantly.
- Location: Salaries in metropolitan cities like Mumbai, Bangalore, Delhi, and Hyderabad tend to be higher than those in smaller towns.
- Company Size: Salaries in large organizations or multinational corporations are often higher than those in startups or small businesses.
- Certifications: Additional certifications in areas like Google Ads, Facebook Ads, SEO, or content marketing can boost your employability and earning potential.
- Skills: Professionals with specialised skills in data analysis, AI in marketing, or advanced SEO techniques often command higher salaries.
Conclusion
The career opportunities after an MBA in Digital Marketing are vast and diverse. These roles are in demand and come with impressive salary packages. From managing social media to optimising e-commerce platforms and analysing digital marketing campaigns, the field is rich with opportunities for growth and success.
Whether you want to work in a corporate setting, take on freelance projects, or start a business, an Online MBA in Digital Marketing provides the perfect foundation for a successful and rewarding career.
Frequently Asked Questions
Q1. What is the duration of an MBA in Digital Marketing?
The typical duration is two years, but some programs may offer accelerated options.
Q2. Do I need prior marketing experience to pursue an Online MBA in Digital Marketing?
Prior marketing experience is not mandatory, but it can be beneficial during the course.
Q3. What are the career options after an MBA in Digital Marketing?
You can pursue roles such as Digital Marketing Manager, SEO Specialist, Social Media Manager, and Content Marketing Manager.
Q4. Is an Online MBA in Digital Marketing recognised in India?
Yes, an Online MBA from a recognised university is fully valid and accepted by employers.
Q5. What is the average salary after completing an MBA in Digital Marketing?
Salaries typically range from INR 4-12 Lakhs per annum, depending on the role and experience.
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