Jobs After MBA in Marketing: Exploring Potential Career Options

In the evolving business market, an MBA in marketing is the most exciting and sought-after specialisation in the management domain. With the rising expansion of digital technologies and media, the evolution of consumer behaviour, and the promising future scope in the field, the demand for skilled marketing professionals is high. An MBA in marketing helps graduates with the skills and knowledge required to succeed in multiple roles within the marketing field. 

This blog will help you understand the best jobs after MBA in marketing, salary structure, work responsibilities, and more.

What is an MBA in Marketing?

An MBA in marketing is a master’s degree designed to give students a strong understanding of marketing and prepare them for business leadership and managerial roles in multiple industries. 

The program covers fundamental concepts of a marketing programme, such as finance, accounting, management, etc. The course focuses on the overall growth of the students, providing practical experiences through internships and projects. There are the best jobs after MBA in marketing that offer high potential salaries to deserving students, motivating them to aim high in their careers. 

What are the Top Jobs After an MBA in Marketing?

Let’s discuss the top jobs after MBA in marketing to consider.

1. Marketing Manager

 

A marketing manager oversees the marketing campaigns, strategies, and teams that build brand awareness and meet the company’s objectives.

Work Responsibilities:

  1. Create and implement marketing strategies for the company
  2. Plan and build marketing campaigns across various channels.
  3. Manage the budget and foster cost-effective spending
  4. Lead the marketing team smoothly to ensure work productivity
  5. Stay updated with the latest marketing and business trends.

Salary in INR: 15,00,000

2. Marketing Executive

 

A marketing executive executes marketing plans, maintains promotional activities, and supports the marketing team in multiple tasks to enhance service and product visibility.

Work Responsibilities:

  1. Their work is to plan, create and execute marketing campaigns for the organisation.
  2. Their task is to perform market research, create marketing strategies, check budgets, and conduct surveys.
  3. They build business networks with people and work closely with sales personnel and customer relationship managers to develop customised marketing strategies that increase engagement.
  4. Develop and conduct market research to find trends and opportunities.
  5. Report and monitor the effectiveness of marketing activities.

Salary in INR: 6,00,000

3. Brand Manager

 

A brand manager is the best jobs after MBA in marketing to maintain and enhance brand images, identity and market position through strategic initiatives and consistent messaging.

Work Responsibilities: 

  1. Manages the marketing team that works on brand initiatives.
  2. Their task is to report and manage the performance of marketing campaigns and evaluate ROI and KPIs.
  3. Analyse consumer insights and brand positioning.
  4. Aligns the brand campaigns with brand tactics and direction.
  5. Oversees new and ongoing marketing and advertising activities.

Salary in INR: 15,00,000

4. Product Manager

 

A product manager is another top-tier jobs after MBA in marketing. Their task is to manage the development and launch of the product lifecycle, ensuring they meet market needs and company targets while coordinating with other departments within the organisation.

Work Responsibilities:

  1. Define the vision of the product based on market needs.
  2. Create, prioritise and develop product features and roadmaps.
  3. Collaborate with different departments and teams to bring products to market.
  4. Analyse customer feedback and market trends of the product and improve it.
  5. Overlooks the product lifecycle from the concept to launch.

Salary in INR: 19,45,000

5. Sales Manager

 

A sales manager leads the sales team, and their priority is to set sales targets and build strategies to maximise revenue and expand the customer base.

Work Responsibilities: 

  1. Recruit, train and hire the sales team is their prior work responsibility
  2. Build sales targets, assess team performance against brand objectives and adjust goals as necessary.
  3. Access current team procedures and processes.
  4. Identify improvement areas and make important changes
  5. Deliver a precise and detailed sales forecast
  6. Foster a competitive environment within the sales team.
  7. Monitor the performance of each individual through observation metrics and recommend corrective actions if possible.

Salary in INR: 11,80,000

6. Marketing Coordinator

 

The marketing coordinator supports the marketing team within the organisation’s campaigns, tracks performance and metrics, and fosters the smooth execution of marketing initiatives.

Work Responsibilities: 

  1. Their task is to support the day-to-day operations of the company’s marketing department. 
  2. They work with marketing team members to ensure the smooth execution of marketing initiatives.
  3. Their task aligns with market research, managing projects and creating schedules.
  4. Building marketing materials, organising events, making promotional content, tracking the campaign’s impact, making reports and suggesting recommendations to the company’s senior leadership.

Salary in INR: 5,60,000

7. Business Development Executive

 

Business development executives are popular jobs after MBA in marketing. They identify new business options, build client relationships, and work to expand the company’s market presence and profitability.

Work Responsibilities: 

  1. Find new market growth, trends, customers, products, partnerships and services or new ways to research existing markets. 
  2. Foster and build good relationships with clients and customers.
  3. Their work involves strategic thinking, trying to see the bigger picture, and setting objectives to improve and develop businesses.
  4. Briefly understand the products and services of the businesses.

Salary in INR: 6,00,000

8. Social Media Strategist

 

The social media strategist builds and implements social media strategies to engage audiences, increase brand awareness and drive traffic to digital platforms.

Work Responsibilities:

  1. Their work is to ideate, create, and implement an organisation’s social media operations. They engage with different social media platforms to attract customers and build brand awareness, which increases sales.
  2. They create content calendars, monitor social media accounts, conduct audience research and track analytics.
  3. They collaborate with designers, editors and copywriters to produce social media content relevant to the target audience. 
  4. They also help the marketing team increase brand loyalty and recall value by uniformly distributing marketing messages across various social media platforms. 

Salary in INR: 10,00,000

9. Digital Marketing Manager

 

Digital marketing managers are one of the best jobs after MBA in marketing. They oversee online marketing campaigns and develop digital channels like PPC, SEO, and email marketing to drive conversions and traffic.

Work Responsibilities:

  1. Planning and executing digital marketing campaigns and strategies like email campaigns, display advertising campaigns, and more.
  2. Building, designing and maintaining the social media presence of brands
  3. Reporting and measuring the performance of campaigns.
  4. Identifying trends and insights along with optimising brand campaigns with the same insights.
  5. Developing creative and new growth strategies.

Salary in INR: 10,00,000

10. Content Marketer

 

The content marketer is the key player in a marketing organisation who creates, curates, and manages content to engage target audiences, support brand messaging, and drive marketing efforts.

Work Responsibilities:

  1. Make and manage engaging content on various platforms.
  2. Build content strategies that align with the marketing goals.
  3. Optimise SEO content to increase online visibility
  4. Analyse the performance of content and adjust strategies accordingly
  5. Collaborate with marketing teams and design to ensure cohesive messaging.

Salary in INR: 11,00,000

11. Advertising Manager

 

An advertising manager is the best jobs after MBA in marketing. Their responsibilities include planning and executing advertising campaigns across multiple media platforms to promote products, services, and brands effectively. 

Work Responsibilities:

  1. Build and implement advertising campaigns across different social media.
  2. Manage advertising budgets and allocate resources effectively
  3. Collaborate with the creative team to make engaging ad content.
  4. Analyse campaign performance and optimise better results.
  5. Negotiate with media vendors to make ad placements. 

Salary in INR: 12,00,000

Conclusion

There are many jobs after MBA in marketing, like marketing manager, brand awareness, product manager, etc., each with different responsibilities to handle and learn about business advancement. As business constantly changes in the job market due to consumer behaviours, the demand for marketing positions continues to rise and has a high scope in the future. 

Whether you are interested in working in an MNC, marketing agency or startup, an MBA in marketing offers a strong foundation for a rewarding and successful career. 

Jobs After MBA in Marketing: FAQs

Q1. What are the best jobs after MBA in Marketing?

The jobs available after completing an MBA in marketing are:

  1. Brand Manager
  2. Product Manager
  3. Marketing Manager
  4. Advertising Manager
  5. Digital Marketing Manager

Q2. Is a marketing MBA a promising career?

Indeed. An MBA in marketing is an excellent career choice for the future as it enables you to get a job in areas like marketing specialist, brand manager, content marketer, etc., and helps you earn a high salary. The demand for marketing is increasing daily in the business sector. 

Q3. What is the highest salary for MBA Marketing?

The MBA in marketing salary in India ranges from 5.0 LPA to 6.0 LPA for the digital marketing sector, and with experience, the demand gets higher, and their package ranges between 8.0 LPA to 10.0 LPA.

Q4. What skills are essential for success in marketing jobs after an MBA?

The top skills required to succeed in marketing jobs, such as strategic thinking, analytical skills, effective communication, leadership, and proficiency in digital marketing tools and techniques, are important. 

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